The theories that seemed to best relate to my popular
culture topic of Harley Davidson were myths and icons.
The most interesting finding was for me travelling over
500,000 Harley Davidson motorcyclists, as a ritual, to Sturgis, South Dakota.
This ritual expresses a person’s loyalty and commitment to the community of
Harley owners. Also, I was impressed when I learned that those people live the Harley
Davidson culture in their personal lives. Even though there is stereotype of
Harley Davidson ownesr as wearing no helmets, black leather or denim clothing,
bandanas, and dark glasses, I found out that Harley Davidson owners come from
all walks of life.
Through the Harley Davidson topic, I learned that a myth
can develop over time and through tradition within that time period,
maintaining a transcendent quality. I was impressed how the Harley Davidson
advertisements perpetuate the myth of independence, freedom, and rebellion
associated with Harley owners.
I did not realize that an object, such as a motorcycle, could
be associated with culture. However, it is clear to me now that it can be
associated with culture. As an instrument of culture, the Harley helps create a
unique social group with specific practices, customs, values, and artifacts.
Harley culture is immediate and contemporary and brings people closer together.
It is a dynamic culture that changes over time, and appeals to a
mass audience.
